HRH Princess Sarah Al-Feisal

HRH Princess Sarah Al-Feisal is President of Generations For Peace. Princess Sarah helped develop the original concept and manage its transformation from an initiative into a successful organisation that has since spread its activities worldwide.

Passionate about the use of sport for peace building and development, Princess Sarah represents Generations For Peace on the working party of the International Forum on Sport for Peace and Development, which is led by the International Olympic Committee. She is also an advisory panel member of Beyond Sport, another sport for peace and development organisation, since their establishment.

With her professional international relations and communications background, Princess Sarah previously advised and led on a wide range of projects for the Jordanian Olympic Movement and Jordan Motorsport, guiding and supporting their strategic development, branding, international relations, media communications, and the planning and organisation of international events.

Princess Sarah graduated from the American University in Cairo in 2000 with a Bachelor of Arts in Journalism and Mass Communications with a specialization in Integrated Marketing Communications (IMC) and worked in Dubai, Egypt, and Jordan.